Offline advertising vs Online advertising 

Advertising is a form of communication that helps a businessman to convey the knowledge and information to the customer. It the very important factor if a businessman wants to promote the products or services. Advertisement also helps in building up a brand awareness and is very helpful in building the customer relations. There are different ways through which we can advertise Offline and Online. Now we will be discussing about what is offline marketing and what is online marketing.

Online Marketing

Online marketing uses a form of advertising that composes of digital and internet channel. The channel includes social media platforms, email marketing, display ads, search ads and websites. In online marketing there is a usage of technology for delivery of the information to the customer. It also helps to stay connected with the customer and build up the strong bond. You can easily target your customer based on their requirements and their difference in the nature and age.

 Offline Marketing

In offline Marketing, the advertising is done through traditional advertising. For advertising through offline media there are certain platform’s used like TV, radio, print, billboard, brochures and direct meeting and seminars. Earlier it was believed that by doing offline marketing one can build a personal connection with the customer. But now it is considered to be more time consuming and costly.